11 Best Writing Blogs to Master the Craft of Creative Writing

11 Best Writing Blogs to Master the Craft of Creative Writing 11 Best Writing Blogs to Master the Craft of Creative Writing Writing blogs are some of the best resources to become a better writer, which lets be real, is the goal of all writers.You already know this:Writing is hard.It’s so difficult, in fact, that there are countless writing tips and resources online dedicated to helping you better understand and improve the craft.We here at Self-Publishing School are even committed to giving you the best advice out there.But we wanted to offer you more by highlighting blogs about writing that contain solid advice for writing.Weve compiled a list of the best writing blogs on the internet for you to learn and grow from.Here are the best writing blogs we’ll cover for you:The Write LifeWriters DigestWrite to DoneThe Write PracticeCount Blogula by Jenna MoreciThe Creative PennTerribleminds by Chuck WendigDaily Writing TipsBetter Novel ProjectWell-StoriedShayla RaquelIf You’re Ready to Start Writing NOW Watch This FirstDon’t waste any more writing time than you already have.Before we get into the meat of which writing blogs are the best and what unique qualities they have to offer, let’s set you down the path for success.You’re here because you want to learn which blogs about writing are the best.We get it. In fact, we already put together a free training guide for you with all the information you need to know.Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row and how he used them to build a 7-figure business in less than 2 years!Spots are limited!Click Here to Save Your SpotBest Writing Blogs for Tips and AdviceIf you’re not quite serious yet about getting your book published yet, we’ve put together a list of the best writing blogs to learn how to write a book from.Let’s dive into exactly what these writing blogs have to offer and why you should be paying close attention to them if you want to improve your writing, start you r book, and publish it on Amazon (or wherever else you want to publish it through)!#1 The Write LifeIf you’ve been searching through for writing blogs long enough, you’re probably already aware of all The Write Life has to offer.This blog about writing is a fantastic resource for writers of all kind.Whether you’re looking to write a book for the first time or jump into the freelance writing community, The Write Life has you covered.They even have tips for blogging and marketing. All the bases are covered!Make sure to check out their helpful writing blog posts and read the comments for extra help from their dedicated community.Click here to check out this writing blog!#2 Writer’s DigestIf you love writing tips by writers, this is one of the top writing blogs to visit.This writing blog is all about uncovering your potential through real, easy-to-follow blog posts that simplify more complicated issues in the writing community.They even host competitions, f eature blog posts by editors, and give you insights to events they host or even attend.If you’re someone who loves to physically join a writing group, you’ll love this writing blog and all it has to offer.Click here to check out this writing blog!#3 Write to DoneThere are a lot of different avenues writers have to be aware of when it comes to building a successful career from their work.And Write to Done gives you just that!Being both a creative writing blog along with covering nonfiction writing, Write to Done teaches you how to master a number of different techniques and habits geared toward helping you succeed in the literary world.You don’t want to miss out on all the writing advice they have to offer along with motivational material to help you keep it up.Click here to check out Write to Done.#4 The Write PracticeThe Write Practice is a massive source of helpful information for writers everywhere. They cover writing blog posts touching on topics revolving around key writing practices, writing exercises, and even writing prompts to get your mind stirring.You won’t be without help with The Write Practice.Not only do they offer free help through their blog posts, but they also have programs, writing contests, and help involving your author platform in general.Click here to check out The Write Practice.#5 Count Blogula by Jenna MoreciJenna Moreci is an Award-Nominated Self-Published Author with two novels on Amazon, in libraries, and on shelves all over the country.Count Blogula is her writing blog where aspiring authors congregate to ask specific writing, marketing, and publishing questions to be answered by this wildly successful Youtuber and Self-Published Author.Moreci is honest (sometimes brutally in the best way), real, and lets all writers know what it truly takes to make a career out of writing.Head on over to her blog if you want to scroll through pages and pages and pages of free writing advice by someone who has been through it all before.Click here to check out Count Blogula by Jenna Moreci.#6 The Creative PennIf your goal is to make writing a job, it’s worth giving The Creative Penn a read.This website has writing blog posts covering topics from genre-specific writing advice to marketing to publishing tips.Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author and she runs The Creative Penn to teach others how to reach her level of success with their books.She has a number of writing-specific books available for purchase along with podcasts, courses, specific tools, and more. This is one of the best blogs about writing to add to your arsenal.Click here to check out The Creative Penn.#7 Terribleminds by Chuck WendigChuck Wendig has a must-acquire-a-taste-for personality. He’s curt, brutal, and gives humor to his writing tips and advice for aspiring authors.His writing blog covers topics ranging from his own personal work and the work of others to hel p you specifically ask for.You’ll never be bored with Wendig’s unique delivery style and real advice.Click here to check out Terribleminds by Chuck Wendig.#8 Daily Writing TipsDaily Writing Tips is exactly as it sounds; they give writing tips for aspiring authors daily.Their advice ranges from writing-specific to motivation to oddities, like words that Shakespeare invented.If you’re someone who wants to improve the craft of writing with very specific tips and tricks, this is the place to frequent. You’ll never want for more help with Daily Writing Tips.Click here to check out Daily Writing Tips.#9 Better Novel ProjectIf you love doodles along with writing tips, this is the site for you.Better Novel Project has a number of different writing blog posts centered around helping you become a better writer.From NaNoWriMo content to blog posts all about genres, writer life, character development, and even writing scene-specific details.It’s easy to get lost the abundance of content available for you on this writing blog so be careful, but get your fill.Click here to check out Better Novel Project.#10 Well-StoriedKristen Kieffer is the author behind Well-Storied, as well as an author of fantasy and writing resources.Not only does she offer great writing advice, but her dedication to helping writers uncover their true abilities is nearly unmatched.You can check out her free courses, listen to the podcast, and even participate in her community chats.Well-Storied has an abundance of help in the writing-world and you’ll be better off by tuning in regularly!Click here to check out Well-Storied.#11 Shayla RaquelShayla Raquel’s writing blog is filled to the brim will knowledge regarding all aspects of writing. From prepping to writing to marketing, she has you covered.As an editor and seasoned writer herself, Shayla works one-on-one with authors nearly every day. She has edited over 300 books and launched Amazon Bestselle rs making her experienced and competent! Click here to check it out Shayla Raquel!All of these writing blogs have something unique to offer that you won’t find any anywhere else. When it comes to learning any craft especially writing it’s important to broaden your search and learn as much as you can from as many talented minds as you can.ARE YOU READY TO BECOME AN AUTHOR ON YOUR OWN?Your writing blog and expertise could be up here one day with some of the best!But you have to commit to taking action and writing your book first.And we’re here to help you on your journey to write, market, and publish your book. But only if you’re serious about making this a reality.

goals of psychological research essays

goals of psychological research essays III. The four goals of psychological research are to describe, explain, predict, and control the issue. The first goal of psychological research is the method to describe each behavior and the circumstances it brings about. The goal following describe is the goal to explain. The need to know why the behavior occurs is essential. Another psychological research is to predict. Comprehending a behavior is to know when it will happen or what are the results. The final goal of psychological research is the goal to control behavior (Heiman, 1999). IIIB. Heiman (1999) discussed that scientific evidence is obtained through empirical, objective, systematic, and control research. Empirical is types of evidence that can be obtained by observation. Observing of events will bring upon knowledge of this evidence. Everyone will partake is having the same beliefs regarding these observations. Objectivity is type of scientific evidence is obtained through the observation of the same event but still have different impression. Observations must be free from bias. Systematic is the ideas that research observation are obtained in a methodical, step-by-step fashion. The use of systematic determines the role of each factor and combination of factors as they apply to a behavior. Controlled research is another way to simplify the situation by eliminating any extraneous factors that might influence the observed behaviors, which in turn, creates confusion. Create a clearly defined situation in which to observe only the specific behavior and the relevant factors that interest them are the main importance (Heiman. 1999). VI. Scientific hypothesis must be testable, falsifiable, precise, rational, and parsimonious. Testable, which means that the test can show that the hypothesis is false. Precise is the requirements that a scientific hypothesis should hold terms that are distinctly defined. Rational is the necessity that a scientific hypothesis should rea ...

History of My Surviving in Math Classes Essay Example | Topics and Well Written Essays - 500 words - 1

History of My Surviving in Math Classes - Essay Example Second grade, third grade and fourth grade passed and I struggled to at least survive in math class. I felt isolated from the rest of the class by just the mere sight of them participating in recitations, taking a look at each other's satisfactory score, whilst I hardly pass any quiz or seatwork at all. Whenever I get a grade that was barely passing, I felt happy while my classmates frown upon looking at theirs, despite the wide gap their scores possess over mine. I thought I was never meant to go to college if my math malady was not going to be resolved. I was a bright student in other subjects and my classmates sounded upset whenever I told them my math problems. I thought I was the only one who had it - excellence in other subjects and a loser at math. I approached my Math teacher and told her that I feared to flunk the subject and that it would not be unfair if she were not to give me any consideration; I deserved a failing grade. She had that look on her face that looked as if she understood my situation right away, as though she had also been through a struggle exactly like mine. "In the first place, why did you not come earlier I was more than willing to boost your spirits up.  When I saw you, I saw myself.†   Right there and then, she had told me her story; she not only hated math when she was my age but failed a number of times, then got encouraged by her teacher.

Gender Inequality in the British National Curriculum Essay

Gender Inequality in the British National Curriculum - Essay Example Key stage tests have been brought about by the British national curriculum whereby pupils are usually assessed at various stages throughout their education. This National Curriculum was introduced in England, Wales and Northern Ireland to be used national wide by primary and secondary state school following an Education Reform Act 1988. The main aim of the National Curriculum was to ensure that all pupils cover certain basic materials and later on entire teaching time was covered as the curriculum grew in majority of state schools. There have been debates amongst educators about gender-related issues throughout the 20th century. This refers to the cultural classification of people as ‘masculine’ or ‘feminine’. Societies set down cultural expectations for males and females and people are encouraged to think, feel and act in manner ‘appropriate’ to their sex. It is argued that although boys get much more attention from teachers, â€Å"it is not s imply because they are boys, it is partly because of the way both boys and girls behave and this behaviour is shaped by the wider society,†. The most determined action taken within the school cannot effectively counter the influence of peer groups, magazines, television and family. Even if teachers get rid of their sexist attitudes everything would not necessarily be fair and both boys and girls would be treated equally, but classroom action is a two-way process, it is not simply teacher led. French argued that pupils bring in their own behavior patterns to the classroom.... Key stage 1 This stage includes children between the ages of 5-7 years. The key stage is the legal term for the two years of schooling in England and Wales known as year 1 and 2. The students in this stage follow 12 areas of education programme. In year 2 at the age of 7 years, the pupils are assessed with a test known as SAT's that covers English, Science and Mathematics. The subjects this stage is suppos ed to cover include: English Mathematics Science Information and Communication Technology Design Technology History Geography Modern Foreign Language Art and Design Music Physical Education Religious Education (Education Act. 2002, 2002) Key stage 2 This stage includes children between the ages of 7-11 years. The key stage is the legal term for the four years of schooling in England and Wales known as Year 3, Year 4, Year 5 and Year 6. In this stage, covers pupils during junior schools although in some cases part of this stage fall in a middle while the other part falls through primary school. In this stage, the pupils follow the same areas programme of education just like of key stage 1. In Year 6 at the age of 11 years, the pupils are tested as part of the national programme of national curriculum tests known as SAT's. These tests covers English, Mathematics and Science and the tests are externally marked and the results published in DFES performance table. (Education Act. 2002, 2 002) Key stage 3 This includes children between the ages 11-14 years. The key stage is the legal term for the three years of schooling in England and Wales known as Year 7, Year 8 and Year 9. The stage covers pupils during the first three years of secondary education although in some

Mesopotamians Polytheism and The Epic of Gilgamesh Essay

Mesopotamians Polytheism and The Epic of Gilgamesh - Essay Example Nippur city state for example, was dedicated to the god of the wind known as Enlil. Occupying a number of acres was a temple complex at the heart of each city-state. It comprised of a ziggurat and a temple dedicated to the god or goddess of the city at the top. The god or goddess placed at the top of the temple was in the form of a statue. The construction of temples and other buildings such as priests and priestesses residents always consumed a lot of wealth. A close relationship between the culture and religion of the Mesopotamians could be seen in the way temples were dominating structures in their commercial and personal lives. The Mesopotamians view of the world or universe was impacted by their physical environment. Their local climate consisted of a disturbing climate, heavy downpours, ferocious floods and scorching winds. Famines and such conditions were convincing factors to the Mesopotamians that supernatural powers controlled the world and the life of human beings in it we re short. These can be clearly seen in the laments of the epic of Gilgamesh where the Mesopotamians always felt helpless in the presence of nature. Some words from the poem are as follows; â€Å"The rampant flood which no man can oppose, Which shakes the heavens and causes earth to tremble, In an appalling blanket folds mother and child, Beats down the canebrake’s full luxuriant greenery, And drowns the harvest in its time of ripeness.† (qtd. in Spielvogel 11). Because of the many gods and goddesses that controlled the universe, Mesopotamians had a religion of polytheism. The greatest god was An, god of the sky, he was the source of all authority followed by Enlil, god of the wind. The god of the earth was known as Enki, he was in charge of all canals, wells and rivers as well as waters of creativity. Ninhursaga, the goddess was initially associated with mountains, soil and vegetation but eventually became a mother goddess. The relationship between the Mesopotamians an d their gods was that of subservience since they believed they were created to work for their gods. Since they were unsure of what the gods would do they developed arts of divination. Divination took various forms with the most common being that of priests and kings. They would kill animals like sheep and analyze their organs to foretell events. Predicted events served as a means of guiding people to act wisely. The Mesopotamians viewed death with horror and fear. Death and disease were viewed in a spiritual perspective. They believed that the gods ordained immortality for themselves and death for man. They also believed that death and sickness were the results of sin. According to their mythology, man was made of clay which was then added blood and flesh of a god; therefore, God was present in all human beings. The main purpose why man was created was to serve the gods. When humans offended the gods, they would get angry and withdraw their support allowing demons to take over. The souls of dead people went to the underworld where according to the Mesopotamians was a dark land from which no one returned. However, offended spirits could find their way back to the living and inflict misery on them for their wrongdoings. To avoid such wrath, the Mesopotamians gave daily sacrifices to the spirits of the dead to appease them. The story of Gilgamesh is similar to the story of Noah in the Bible. The story deals with issues surrounding mortality and immortality. Gilgamesh was Sumerian king

Key Messages To Communicate With Targeted Segment Marketing Essay

Key Messages To Communicate With Targeted Segment Marketing Essay Introduction: In the modern society, fashion had always been considered as an important aspect in daily life. According to the Fashion arts (2010), there is an increasing in number of intensive competition between fashion retailers for their shares of the consumer market. In another word, it is a battle to gain the customers attention and the customers loyalty. Therefore, I am now writing this report in order to support our companys strategy to promote our new range of clothes. This report will provide a draft communication plan with a logo and a strapline along with recommendations for our KMstyle store in order to enhance our brand, communicate with public. What is a communication plan? Communication plan is a document written in order to accomplish our association communications. It will help to define the audiences needed to communicate with, show the way to accomplish our objectives, which method or tools can be used and how you will evaluate the results of the program. Communication consist of writing, oral, electronic interact with certain type of audiences. A communication plan usually aiming for what is our main objective, goal, who is the audience needed to be approached, key messages, tactic, how we can contact them, in which method, using which tools, where to get the information (Robin Mayhall) Overview and define our main objective KMstyle is one of the fashion leading retailers over 20 years in the fashion industry. The company operates a supply chain network with over 100 stores in the UK and continuous expanding. Kmstyle provides an extensive range of womans fashion products include clothing, accessories. We are now launching a new range of trendy fashion clothes designed by top supermodel Kate Moss. Our goal is to create and maintain a favourable public image by communication to the general public, attract new customers, promote our brand and stay up to date compete with other retailers. Define our target audience It is vital to identify who our target audience are; they are critically influence on the communicators decision about what to say, how, when, where and to whom. Kmstyle new launching products are focusing on young and trendy segment. Question such as: Is the target new to the category or a current used? Is the target loyal to the brand? Target is loyal to competitor or someone who switches between brands? If a brand user, is he or she a frequently shopper or notshould be considered as the answer will effect communication strategy (Kotler P, Brady M, Goodman M Hansen T 2009, p 696). All we need is information which can be obtained internally from our staffs, marketing department, HR department ect as well as externally from customers and even from our competitors. Key messages to communicate with targeted segment This is where we need to question ourselves: WHO, WHAT, WHEN, WHY AND HOW of communications: WHO will introduce the new range of clothes, brand or event? WHAT is our company new offering? What are those new features or benefits? WHEN these offering will be available? When the promotion will be launched? WHERE will the events, promotion, offer will take place? WHY should the targeted audience be interested in our range of products? HOW can our audience get more information on the offering/promotion/products? These messages should be cleared, written in language that the target audiences can understand and relate to. (Fine ArtsFund) Identify communication methods This is one of the most important steps in a communication plan as how KMstyle plans to communicate with the segmented audiences? Which key messages should be used each time we communicate? And how we can make sure our audiences receive the information, hence we can draw out new ways to reach them (Fine ArtsFund) Failure in communication will cause negative effects to our companys image in the future, therefore choosing the correct method, using appropriate mediums, deliver the right messages at the right time are essential. Communication mix Media Most conventional communication tool is advertising. The main purpose of advertising is introducing and reminding the public about our companys existent in another word creating brand awareness. Advertising KMstyles aim is to inform, persuade the public, remind and reinforce information about the brand. It is a non-personal sale presentation which influences a large number of audiences (Kotler P, Brady M, Goodman M Hansen T 2009, p 72). Advertising can be general classified as newspaper, magazines, radio, television, internet, websites email, direct mail, outdoor ads, transportation ads, email and phone call which are various methods to connect people (Jeff Madura 2007, p529) Advertising advantages are: Make good impression on the reader by suggesting a professional approach which improves the changes of its message being accepted The content or information is easier to understand Add impact and interest Messages will be delivered to a large number of audiences Exposure is unlimited to your ad as people can come back to see the ad anytime. Newspaper and magazines are low cost budget, they are distributed nationwide and more focused Radio has its advantage as it talk to the audience even thought it lacks of visual effect. Television ads become more common nowadays, research had shown approximately more than 40 million women are watching the annual Academy Awards, many fashion firms and lipstick focus may their ads on this program however advertise on a popular show will be very expensive for example a one minute ad during the Super Bowl cost more than $3 million (Jeff Madura 2007, p531). Choosing internet as a communication medium is a must. It is necessary to have a proper website designed which includes all the information about the new range of clothes, together with promotions, vouchers Direct mail advertising: is also used by sending catalogs directly to homes, for example the cosmetic firms Avon advertised their products by direct mail method. Outdoor ads: are shown on billboards and signs can also be considered as they attract customers attention quickly. Transportation ads: print advertisements such as poster, leaflets, slogan, logo are often displayed on busses, cabs, taxi as they have a strong visual effect and easily recognized at one glance (Jeff Madura 2007, p533) Product placement: is where the product is advertised through the star, movie, show as the majority of public are getting tired of normal advertisement. Product placement become the latest trend and widely used as they are quite costly to launch but mostly bring out an effective results. For example: by showing many of the clothes on the hit show Gossip Girl had made a massive impact on young designer and Project Runway alumna Alexandra Vidal, as fans often eager to own and to wear the same clothes as their favourite star (Trend Hunters) Conduct survey, questionnaires: enable public to acknowledge our brand also we will be able to get their email and contact information once they register through our websites. After that, we can send out information about our brand, sending out news, survey, and questionnaire through internet. Sending out survey is an easy way to find out what people need and want, whether they satisfy with our service, this method is commonly used in every organisation nowadays. Its characteristics are : Useful in describing the characteristics of a large population which none other method has this capability. Can be controlled and dealing remotely through email, telephone, mail which show the results in statistical way. With a high flexibility, many question can be asked in a survey, to complete usually need 5 30 minutes. Had a high reliable rate, easy to obtain and low cost. Survey can be shortening to questionnaire form, which can be used on focus group, face to face interview. However the percentage of replying results is relatively lower than the other method also they were designed under a general questions, possibly missing what is most information needed to get (CSU) Personal selling involves individual sale-person conducts: personal selling Face to face, one on one basis which sale-person got paid by commission. This method can be alternative such an interview face to face with customer to get more information from them or Focus group: invite 3- 10 customers to form a group with prepared questions about KMstyles fashion product range in order to retrieve specific information such as: thoughts, feeling, attitudes or ideas about the company from customers. Sale promoting: produce a high sales response in the short run (Kotler P, Brady M, Goodman M Hansen T, 2009) Coupon: are attached in newspaper, magazines and ads to encourage the purchase for a product consequence increase customers loyalty to the brand Vouchers: discount 10-50% off or buy 3 for 2 prices Premiums: giving out gifts or prize for customer who purchase over  £100 for example. This method gives an extra incentive to purchase products. (Jeff Madura 2007, p533) Public relations: create and maintain a favourable public image is crucial. It has a big impact on KMstyles reputation. Special events: some firm sponsor a special event such as car racing, sports, and football for example: Nike promoting their brand logo printed on runner shirt or shoes. On the other hand, in fashion industry event such as fashion shows week enable the viewing of fashion latest style, this is a place called social gathering and get interact with other brands as well as reporters, media. News releases: a brief announcement of a firm in written form provide to the media with headlines which enables the firm to update the public about its products or operations, also to clarify false rumours that could adversely affect the firms reputation. Press conference is similar to the new release but instead of written from it is an oral announcement. It is more specify and more personal as news are released directly to the media. (Jeff Madura 2007, p533-543) Recommendation key to success General speaking, to be effective, communication to the audience has to Be targeted carefully to suit each section Must be an on-going, consistent and frequent process. The information available must be reliable and up-to-date, in order to multi level and promotional to draw attention toward our company (WARP, 2004). KMstyles webpage should have easy contents yet professional layout. Information that is published on the site should be cleared for the audience by using email hyperlinks, newsletters and other media. There should be links to customer service, clothes range with pictures and prices, size guide, info personal shopping is highly recommended as many people do their shopping online or some orders are global. Below is an illustration of a fashion retailer website names RiverIsland:Untitled Creating blogs, groups, registering with some popular websites such www.facebook.com, www.twitter.com, yahoo, MSN where a large amount our target audience are connected. Create a link to our main KMstyles website to get the public subscribed. Recommend fashion popular fashion websites with large community networks: fashionising.com, stylehive.com, keboodle.com, thisnext.com, stylefeeder.com, shareyourlook.com consist of difference styles and fashions which will help KMstyle improve and gather information (Chris Odel) Through internet, we can get customers email which will help us to contact them, sending them information, surveys about our new range, new promotions or vouchers and collect their information. Conducting survey I recommend the website: https://www.questionpro.com , it will help to design survey questions for free. Once you register for an account, you will be able to access to the website, from creating every single question to a complete a professional survey and sending it to emails directly from your account. Below is a demonstration of a survey created from questionpro website: dd Meeting up with a marketing officer or hr, accounting department or even any staff who work for KMstyle in order to collect more information about our customers, also statically know about KMstyle range of products. For example: booking an appointment with Mr X a sale manager operation, he has the recording of stock room, he will eventually be able to give out the figure of which products are best selling and which are not ect(River Island) Advertising is highly recommended as a key of branding awareness, KMstyle advantages are having our products designed by top supermodel KateMoss. It will be effective and efficient to use her image to boost up KMstyle using fashion product placement method. According to Tungate Mark When a celebrity wears something, it has direct impact on sales, April Glasssborow, senior buyer for international designer collections at Harvery Nichols recalled when Victoria Beckham was photographed in a green satin Chloe dress by the Sunday Times Style section, it created a demand. Focus on advertising on fashion magazines type such as : Cosmos, Glamour, Vougue, Elle Recruiting sale staff for improving personal selling, staff will approach customers with questionnaires given and leaflet to handout over public A few samples of question can be: Do you like shopping? How often do you shop? Which brand is your favourite? What style of clothes do you consider best suit you? What do you think about our KMstyle Brand? What type of clothes you usually shop in KMstyle? Have you ever shop form our online store? Did you receive offers or discount from us? In the consequence we will be able to collect more data from these answers. Developing poster upon Kate Mosss style or poster display in front of the store. For example : FashionShowLogoNewLowRes.gif katemoss1.jpg New range of products Feel of the temptation km_logo.jpg Image source: http://magsandfashion.files.wordpress.com/2009/08/katemoss1.jpg http://www.berninausablog.com/files/FashionShowLogoNewLowRes.gif http://www.katemarston.co.uk/images/km_logo.jpg Additionally, billboard with high quality of printing which visible through the day can be placed on Piccadilly Circus or airport Press conferences or new releases rely on Kate Mosss image. Recommended on: the Times, the Guardian, the Independent, the Daily Telegraph An example of successful promotion: Victorias Secret relies on models to do promotional tours in which they promote Victoria Secret products (Jeff Madura, 2007) Launch or attend the fashion shows e.g. the London Fashion week to boost up KMstyles image and create positive public relation. Here are some keys step needed to be consider before running a fashion shows: Decide the purpose of the fashion show make a list of what are our objective for the shows put up fliers, ads, poster, leaflet in order to spread news about the shows book a location in advance with an estimate amount of audiences Have meetings with models: Kate Moss advertise the show dont be too stress and have fun, enjoy the show! (Kate Russell) Below is a sample of an advertisement on fashion show Image Source: http://fc04.deviantart.net/fs24/f/2007/355/0/7/Fashion_Show_Poster_by_lightskinnnn38.jpg Fashion_Show_Poster_by_lightskinnnn38.jpg Main keys to success: Draw out a timetable and bulletin all the key points: date and time, things to do, meeting need to attend, person need to contact, how frequent, and staff involved Enable customers to access and contact our organisation, looking out for feedback in an effective way Keep contact, stay on track and inform customer about information from our company also connect with internal departments. Efficiently using communication method to promote our company range of product and improve our appearance Considering having or attending press conference, fashion shows keeping data up-to-date, renewing our material in order to attract more customers. Recruiting more staff specialise in marketing area and sale staff. Conclusion: In the fashion industry, it is vital to understand how communication is the key of information and taking a consideration to be able to communicate is necessary. Generally speaking, this report overall present a draft communication plan along with my communication support recommendations in order to help KMstyle promote the new range of clothes to the targeted segment. Together with the disadvantages, advantages of each methods and how to ensure a success results in communication process.. If there is any further enquiry regarding these; please do not hesitate to contact me via my email. (2687 words) References and sources Books: Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 19, designing and managing marketing communications, p 696 Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 20, managing mass and personal communications, p 722 Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p529. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p531. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p533-543. Electronic/online source: University of arts (2010), Introduction to fashion retailing, [Online]. Available from: http://www.fashion.arts.ac.uk/shortcourses/shortcourses_Introduction_to_fashion_retailing.htm [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, key messages, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, tactics, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Fine ArtsFund, Creating a communication plan, Online]. Available from: http://www.artsincubator.org/marketing/communication-plan [Accessed 09 Feb 2010] River Island, [Online]. Available from: http://xml.riverisland.com/flash/content.php [Accessed 09 Feb 2010] River Island [Online]. Available from: http://isw.changeworknow.co.uk/riverisland/vms/managers/positions/RI-7Y6FJL01 [Accessed 09 Feb 2010] Tungate, M, 2008. Fashion Brands : Branding Style from Armani to Zara [Online].2nd Edition. Kogan Page, Limited. Chapter 4. The designer as brand, p280. Available from: http://site.ebrary.com/lib/westminsterintl/docDetail.action?docID=10250421p00=communication+plan+fashion+promoting [Accessed 12 Feb 2010] CUS, Writing guide research, advantages and disadvantages of the survey method, [Online]. Available from: http://writing.colostate.edu/guides/research/survey/com2d1.cfm [Accessed 09 Feb 2010] Trend hunters, Fashion Product Placement Gossip Girl Boosts Alexandra Vidal, [Online]. 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Art :: essays research papers

Since the dawn of human existence and literally thousands of years before written languages developed, people have used their surroundings as a canvas for expression. Art has changed a great deal since it began many centuries ago. Centuries, however, are not necessary to notice the small changes that are evident even between cultures of similar times. Egyptians were the first people to make a large impact on the world of art. Egyptians needed art for their religious beliefs more than decoration or self-gratification. The most important aspect of Egyptian life is the ka, the part of the human spirit that lives on after death. The ka needed a physical place to occupy or it would disappear. Most of the important men of Egypt paid to have their body carved out of stone. That was were the spirit would live after the man dies. They used stone because it was the strongest material they could find. Longevity was very important. The bodies are always idealized and clothed. Figures are very rigid, close-fisted, and are built on a vertical axis to show that the person is grand or intimidating. Early Greek art was greatly influenced by the Egyptians. Geography permitted both cultures to exchange their talents. The beginning of Greek art is marked by the Geometric phase. The most common art during the Geometric phase was vase painting. After the vase was formed but before it was painted, the artist applied a slip (dark pigment) to outside. Then the vase was fired and the artist would incise his decorations into the hard shell. It was important to incise humans into the fired slip and not paint with slip. The people in the pictures needed light colored skin, which was the color beneath the slip, because Greeks wanted to make their art as realistic as possible. Much like Egyptian art, the Greeks idealized the bodies of the people in their works. As the Archaic Period evolved, Greek sculptures were almost identical to the Egyptians'. Unlike Egyptians, the Greeks refined their techniques. Greeks used marble to construct their sculptures. It was considered more valuable and beaut iful than any material available. Christian art was introduced during the middle of the second century. In many cases the only difference between Christian art and Hellenistic art is the religious subject matter. After a slow start the Christians introduced something new, the mosaic. Mosaics became a favorite medium for decorating churches.

Zooz

The case about Lincoln electronic company is an anatomy case which describes management success in operating high efficient company. Over the years, Lincoln could record a steady growth, satisfied thousands of customers, and financed with internally generated funds. 1 . How would you describe Lincoln approach to the organization and motivation of their employee? Lincoln had a lot of results control in the company. The first thing to mention is that the company created a piecework system where the employees were paid for producing more and more.Therefore, there were some workers on the factory floor ho had earned more than 45,000 in a single year. Other employees had the chance to own their own houses and cars and they didn't have any debt. The company didn't reward only for productivity, but they also rewarded for high quality, cost reduction, and new ideas. The workers guaranteed their work and every one of them felt like a boss for him/herself. Moreover, the promotion and hiring fo r a new Job give the current employees the opportunity to get advanced and usually they train the employee for a new Job to be qualified.They only hire new people if the Job needs special skills. Furthermore, the company used the open door policy where the employee problems can be heard and solved. The managers were sharing the workers the same parking and dining room. The company top executive Gorge E. Willis knew at least 500 employees personally which satisfied the workers need to be recognized. 2. What role do you think this approach has played in Lincoln performance over the last 25 years? Have any other factors been more important? In fact, satisfying the workers had played a big role in Lincoln success.No matter of how good the managers are, the work is completed by the workers, it was essential to motivate them to produce more products. As the company succeed in satisfying the employees, as they willing to stay in the company and be more productive. That helped the company t o apply their strategy perfectly; produce more for lower cost. 3. What factors will be critical to Lincoln continued success? It is important to Lincoln Company to guarantee the employee loyalty instead of counting on the paying system and giving bounces to them.In anytime that the company couldn't satisfy the financial needs for the workers, it will be the end for them. They should focus more on other types of rewarding. For example, the most productive employees can have special parking, or quicker promotions. Also the company needs to hire supervisor for the employees. The company had a worker who was able to manipulate the system and use the lunch break to finish some work with on hand while eating the lunch with the other one! Furthermore, there should be some delegation of authorities in the company. He top executive managers are making even the smallest decisions in the company which may cause some obstacles for middle managers to take a quick necessary decision. 4. What reco mmendations would you make to Mr.. Willis? I believe Mr.. Willis should continue using the open doors policy and maintain the good relations with employees. In the same time he needs to give some authorities to middle managers to make the decisions they need to keep the work stream flows. He should also focus more on making the products delivered in the right time and fix the delay in delivery.The company strategy hasn't changed for a while, and it is important to make some critical changes in the company environment to attract more employees instead of making the company place the employee go to in order to have high wage only. Implementing new technologies that assure reducing the number of workers will be more efficient. Finally, he can't depend on the employees self observation only, but also needs to have closer eye on them to determine how efficient they are. CASE-8 DIAGNOSTIC PRODUCTS CORPORATION: 1 .Evaluate both the design of the EDP Performance Bonus Program for Us-based f ield service engineers (Fees) as it currently exists and the way in which the program is being implemented. What changes would you suggest, if any? Explain The program were based on the Fees performance in six areas: 1- cross training 2- PM completion 3- teamwork factor for MS 4- complete first visit 5- call back rate and 6- administrative functions. The current system is not affective in evaluating the employees because of many reasons. First, the employees have no complete control in some areas.For example, complete service events in the first day are not always possible no matter of how hard the employee tries because of many factors that are not related to the employee abilities. Second, there were some problems raised after implementing the program such as some subsequent visits were not a call back. Therefore, the program readjusted to include some areas as exceptions. Finally, the evaluation is based on subjectively Judgment which can be varying depending on the manager's per spectives. Some improvement may be implemented to improve the whole program.For instance, as the managers realized that completing services in the first visit is not always possible, they need to count points for every employee who finished his part of the service in the first day. Regardless of the delay was caused by other factors. Another essential improvement is making the evaluation based on objectively Judgment rather than the manager's opinions. It is important for the employees to know how they exactly evaluated. In that way they can guarantee that the personal problems will not affected their evaluations.Finally, as the system was applied to assure the customers satisfaction, the company should focus more on their opinions of the customers services by hiring an employee to provide them an evaluation form and take it back from them. For the customers who seek assistance via phone, the company can take their opinion after the service was provided by making the customer bush a number to evaluate the employee. 2. Instead of using a results-control system like the Performance Bonus Program could EDP control its Us-based Fees effectively using only action and/or personnel/ cultural controls?If so, what would such a system look like? If not, why not? Explain. I believe that there were plenty of choices the company can use in order to achieve their goal. They can use action control to prevent employee from hiding the customer's bad evaluation by hiring an employee who's responsible for giving customers the evaluation forms and take it back from them. With closer supervision on the employee they will tend to perform better. Furthermore, in the case there was nothing about the company's effort to create a good work environment for the employee! There were not closer relation between the employees and their managers.Even the rewarding program was not big enough to attract the employee's attentions. There was not anything about giving them promotions or higher sa laries for good work. 3. In answering the question posed below, assume the following hypothetical facts: In February, Joe, a EDP FEES, was called to a large laboratory in a small Midwestern US city to perform a repair Job on an Emulate 2000 instrument. Soon after he arrived, he told the laboratory client personnel that he thought he could complete the Job in 2 hours. However, he encountered some significant difficulties and the Job took 2 days.Harvey, the laboratory manager, was quite upset because the laboratory could not afford to have the instrument down for that long in such a heavy workload period. After the Job was completed, Joe invited Harvey out for a â€Å"conciliatory dinner. † After a few rounds of drinks, Joe explained why the repair Job had taken longer than expected. Then he handed Harvey the EDP customer satisfaction survey form and asked him â€Å"to be kind† in completing it. The restaurant bill for the two of them for the evening was $179. 80. Questi on: How would you analyze the ethics of Joey's behavior?Joe has no ethics at all! ( I know you will say I am going so far here 0 ) He did not finish his Job in the right time. The Job needed about 2 hours to be done and he took 2 days! He did not only cost the company money and time, but he also fail in satisfy the customer who was upset because of the work delay. Moreover, he invited the customer to â€Å"conciliatory dinner â€Å"and tried to manipulate the customer to get positive evaluation for his lousy work. The company should cover the expenses for this dinner to as a part of travel expense which mean they will pay 179. 80 for unnecessary dinner!

Stonewall Riots of 1969

Introduction The stonewall riots of 1969 happened consecutively for 3 days, it all started on June 27th in Greenwich Village, New York at the Stonewall Inn. During the 1960’s it was common for the police to raid gay bars, and when this would happen the gays and lesbians would try to sneak out the back door. The police would arrest the patrons and drag them off to jail, their names were written down and published in the newspaper by the next day and as a result they would be fired from their jobs. â€Å"The 1960s was a time of revolution.The Civil Rights Movement was in full swing and people took to the streets to protest the war in Vietnam. It was only a matter of time before gays and lesbians stood up for their rights as well. †(A history of Gay and Lesbian Pride) June is now the month known as Gay Pride month, a time when all gays and lesbians prance and parade to celebrate. Setting/Background Living in the 1960’s as a gay and or lesbian was very difficult in f act the only way to be safe was to be â€Å"in the closet†, not openly gay to the public.Police took it up as their duty to arrest gay patrons who were seen kissing each other, dancing with one another, or even holding hands with one another. â€Å"Generally just being present was enough in their minds to warrant an arrest. Of course when this appeared in the newspaper they were tabbed as having committed a Crime against nature. †(The history and impact of the Stonewall Riots) Issues Involved/Causes During the 1950’s – 1990’s gay couples were not allowed to touch or dance with one another; it was also illegal for women to dress up in men’s clothing and men to dress in women’s clothing.If three known homosexuals were sitting at a table together then it would be illegal to serve an alcoholic beverage to them. â€Å"If the gay’s didn’t comply with the laws then they were faced with a fine, a night in jail, and the next mor ning they would have their names printed the daily newspapers and have a record under criminal activity†. (The history and impact of the Stonewall Riots) Event On June 27th police raided a gay bar in Greenwich, New York at the Stonewall Inn.Police demanded identification papers from costumers, they escorted them outside on to the sidewalks were they were pushed off and others were put into a paddy-wagon. That’s when some of the lesbians and gays started to fight back. They Chanted â€Å"Gay Power† all while throwing bottles and rocks at the police. â€Å"Riot veteran and gay rights activist Craig Rodwell says: â€Å"A number of incidents were happening simultaneously. There was no one thing that happened or one person, there was just†¦ a flash of group, of mass anger. (The stonewall riots-1969) Crowds soon began to grow outside the Stonewall Inn. Every time the police would have the crowd spilt up it would just start again right behind them and again they would start to chant. Thirteen arrest had been made on the first night of the riot many of the protesters were singled out and beaten and then later were arrested. With about two thousand protesters and only about four hundred police officers, the tactical patrol force was called in to disperse the riots but with a failed attempt the riot continued on.Outcome/Effects/Aftermath Effects of the Stonewall Riots were that the gay community in new York united in the fight against discrimination and June became known as a gay month to celebrate their pride in homosexuality. The gay liberation front was organized. Gay people learned to take a stand for themselves and to fight back. Reflection Though gay issues are still a problem today in America, the Stonewall Riots was the first step toward uniting the gay community to start taking a stand for what they believe is right.I believe that if it wasn’t for the Stonewall Riots then life for gays and lesbians would still be the same as it was then. It was the Stonewall Riot that led to gay liberations and for the gay community to start working together to make life easier for them. I don’t believe that the police should have gone as far as they did with raiding gay bars, but it was there ridings that led up to the Stonewall Riot so actually I’m glad that they did that otherwise the gay liberation front may have never been formed.

Definition of Marketing

Definition of Marketing Free Online Research Papers The meaning of marketing has nearly an infinite number of possible definitions. It involves psychology, statistics, art, logical and creative thinking. The one common denominator within all definitions of marketing is that it leads to an exchange between vendor and consumer. Marketing is used to sell almost every product in our culture, for example, cars, movies, food, furniture, clothes, the list is endless. Specifically defining marketing involves identifying the meaning, the individual influence it makes on a personal and professional level in the microcosms of the population it effects. Marketing and its meaning clearly plays an extremely important role in our culture. On a personal level, I perceive marketing as an attempt to stimulate my own identification. The idea is that products I use define if I am a good quality person, wife, mother, and woman. In my opinion, many organizations attempt to persuade the consumer, through identifying those human desires that will compel the buyer to purchase their product. I personally feel the goal of organizations is to convince shoppers that a happier, healthier, safer and more satisfying life involves the choice of buying and using the product they are selling. The Greek word for market is agora, which means â€Å"gathering place†. In the Agora of ancient Greece, buyers and sellers bickered over the features, benefits and prices of the products being bought and sold there. â€Å"The first markets were places, not targets, demographics, seats, eyeballs or other abstractions. In the first markets, producers and consumers were a handshake apart- and so were all the other reciprocal market nouns: producer and consumer, vendor and customer, supply and demand. They were all embodied in seller and buyer.† (Searls, 2000). In business today, the term market also refers to personality, tastes, and the group of consumers that are interested in a material item or service known as the product. Industry terms that describe the level of narrowing of the market base include: Total Population Potential Market – total population who have interest in obtaining the product. Available Market – potential market who have a sufficient amount capital to buy the product. Qualified available market – available market who authorized to buy the product. Target market – qualified available market that the organization has chosen to serve. Penetrated market – target market who have bought the product. (NetMBA Business Knowledge Center, 2002-2007). We have recreated the agora through the internet, through mass media, through print and it has become global marketplace. The means in which products are sold at market may have evolved, diversified and become somewhat convoluted , and yet the core premise still exists. It is all embodied in seller versus buyer. Success of products sold through marketing becomes evident when the product becoming popular, and becomes thought of as needed by the consumer. In an article in which a gentleman by the name of Bob Maxwell defines the difference in products and brands, additionally he addresses the meaning of marketing. Maxwell states, â€Å"Consumers exist in personal and professional networks where cultural signals are used to communicate status, beliefs, attitudes and values. The clothes worn, TV shows viewed, music listened to, restaurants visited and media personalities favored are just a few of the signals people use to express who they are. Product brands are important symbols in this expression.† (Maxwell, 2007). He further explains that according to research that it is human nature for people to look for dominating media magnets in order to reinforce their concept of self. He theorizes that by identifying the worth the patron relates to in a product; connections, outlooks, attitud es and philosophies, marketers will be more capable of developing inspired and motivating testaments of their product. The results of such knowledge would assist them to link their merchandise with an appropriate consumer base, increasing the success of profitability by selling the product. My experience in the retail industry revealed valuable information in regards to marketing. We understood that part of the home improvement market was to show the consumer that they were not only able to not only afford the products, but that they were capable to do their own home improvements as well, but most importantly all the products to do whatever job could be purchased at the Home Depot. There are many people who would like to believe that they are talented enough to learn some skills to be able to repair and modify their home. This is one of the core strategies that Home Depot has based its whole marketing strategy behind. With that concept in mind, we designed and built a small display bathroom at the entrance of our store. The walls were included a window and were covered from top to bottom with crown molding, wallpaper, paint, chair rail and wainscot. We used a pedestal sink, and a spa tub. On the wall we hung a stylish in-stock mirror. The floor was tiled, and inc luded base boards. In the window we installed a blind, and decorated it with a coordinated bath style curtain. I then created a price menu, in which I based all the prices of the products used in the display on a 10’ x 8’ bathroom. As consumers walked in, they would stop and look over the bathroom, and began to imagine the possibilities. I was able to measure the success of marketing based on the increase in sales of those products used in the display. A report could be generated by requesting specific item numbers and dates of sales. Another key to marketing success is to show value. In another attempt to get the attention of consumers I designed a display that took a multi-item product and broke it down indicating the value and the difference in price if the items were sold separately. Once again I was able to measure the success of the marketing by monitoring a detailed report specifically in regards to the increased sales of this product. In retail, there is a saying, â€Å"Sales cures all.† Therefore anything that employees could do to increase sales would lend towards the profitability and success of the store. Home Depot, at one time, put a lot of capital into the marketing of their enterprise. The goal was to build the confidence and trust of the consumer. The success of Home Depot is well-known, and will almost certainly go down in history as iconic as Coca-Cola. Successful organizations know the importance of not only marketing, but also marketing to the right populations. A great deal of money is spent identifying the triggers in which compel the populations within these markets to identify with and purchase their products. They are acutely aware of the impact of marketing in all the diverse applications, and its financial return to their increased profitability and ultimately their long-term success. Reference: Chulick, Ben. (). Marketing. Marketing Plan, (), . Retrieved March 17, 2008, from msu.edu/course/prr/473/oldstuff/Marketing.htm#Marketing database. Maxwell Bob, (2007). iMedia Connection. How Your Product can Grow up to be a Brand. Retrieved March 17, 2008, from imediaconnection.com/content/16196.asp NetMBA Business Knowledge Center. (2002-2007). Marketing. Retrieved March 17, 2008, from netmba.com/marketing/market/definition/ Searls Doc, (2000). Linux Journal. The Real Meaning of Markets. Retrieved March 17, 2008, from linuxjournal.com/article/3793 Research Papers on Definition of MarketingAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasBionic Assembly System: A New Concept of SelfOpen Architechture a white paperHip-Hop is ArtIncorporating Risk and Uncertainty Factor in CapitalPETSTEL analysis of IndiaThe Project Managment Office SystemTwilight of the UAW

The essentials of international marketing in the context of a UK-based Essay

The essentials of international marketing in the context of a UK-based firm, Directa Ltd - Essay Example The paper tells that the world today has become a global village. Information exchange can occur within a matter of milliseconds over thousands of miles. Technology has revolutionized every field, from arts and education to organizational management. It has also opened up new vistas of business management that were not plausible a few decades ago. One of the most important revolutions of globalization has been global marketing. Internationalization and global marketing strategies has not only garnered the attention of large corporations but small and medium sized enterprises are also considering marketing across national borders. This tends to highlight the role globalization is playing in the contemporary business arena. In order to comprehend the processes underlying and factors influencing global marketing, one needs to gain an insight into the operational dynamics of marketing on an international level. Moreover, marketing across borders is not limited to the domain of multinatio nal organizations, as was conventional few years ago. Globalization has offered businesses opportunities to expand its consumer base and to profit from international demand. Directa (UK) Ltd is a UK-based organization and deals with the distribution of industrial products. The company is located in the city of Essex and has a workforce of more than 80 people. It was established in 1971 and four decades since its inception, the company has become one of the leading distributors of tapes, signs, abrasives and adhesives along with other industry-related good and products. The company offers products from a number of leading brands such as 3M, Duracell and Velcro and has also launched its own products such as Deemark, a safety marking product, and Sparks, a PVC tape. The company has an online ordering service whereby customers can select from a range of more than 10,000 products and pay via SAGE. Moreover, the company has a functional ordering service on the phone too. Directa does not disregard its responsibility towards the environment and believes in sustainable business production. The company links up with Green Recycling Ltd and approximately 98% of the waste product is recycled. The company works in alignment with the Waste Electrical of Electronic Equipment (WEEE) Directive whereby it encourages the recycling and reuse of electrical equipment. For instance, Directa has launched a take-back scheme which encompasses recycling of used up batteries which are to be disposed otherwise by the customer (Directa, 2012). Previously the company was only a catalogue-only supplier. However as the business grew, the pressure on margins also rose (Jadu, 2012). This, coupled with flat sales, led the business towards a revision of the business model it employed. The issues highlighted, after the company heads and managers came together to discuss the progress of the company, included usage of the resources below an optimum level, lack of proper leadership to guide the grow th initiative and the boasting of sales by competitors by using internet for marketing. The company responded to this by setting up an e-commerce website that allowed customers to do business with Directa online. The marketing manager at Directa, Ciaran Crowley, was in charge of this initiative (Jadu, 2012). He not only focused on the use of warehouses and other resources of the company to develop new products but also realized the potential of telesales. Subsequently, an official website of the company was launched after considering a range of business frameworks and analyzing the organizational structure. Furthermore, the company spent time and resources not only developing,

The Use of Imagery as a Literacy Device Essay Example | Topics and Well Written Essays - 750 words

The Use of Imagery as a Literacy Device - Essay Example The purpose of this paper is to analyze a single literary device depicted in Poe’s story. In as much as the story has a number of literary devices irony as imagery remains a dominant element of the work. It is quite ironical at the beginning of the story with a description of Roderick. Since he believes most of his family members are suffering from hyper reactivity he also believes to be suffering from the same disease. This is ironical as he concludes to be suffering from Hypochondriac according to family history. For instance, the narrator says, â€Å"I was forced to fall back upon the unsatisfactory conclusion, that while, beyond doubt, there are combinations of extremely simple natural objects which have the power of thus affecting us, still the analysis of this power lies among considerations beyond our depth.† (Poe 06) This was in support of the fact that he believed with no doubt the sickness was a family sickness. Consequently, the story reveals irony, which mak es the story fascinating as a disease, is only accorded one family. Despite Roderick and Madeline being a brother and a sister they are involved in an intimate relationship. For instance in the story, â€Å""Her decease," he said, with a bitterness which I can never forget, "would leave him (him the hopeless and the frail) the last of the ancient race of the Ushers." (Poe 16)This was a depiction of the relationship, which existed between the two, who were from a family of the ushers. It was, therefore, ironical for the two to engage in intimate relationship as this represented incest. This is evidenced in the book when he says,† And thus, as a closer and still closer intimacy admitted me more unreservedly into the recesses of his spirit,† In addition, a sulphureous lustle is displayed among the characters who perceive themselves as sister and brother. From this perspective, irony manifests itself clearly leaving readers wondering what type of characters the two were (Po e and Lanier 36). The house of usher is full of ironical happenings, for instance, Roderick buries her sister alive to fulfill his prophecy. According to his prophecy, the people suffering from hyperactive reactivity like his sister are supposed to get buried alive. This is ironical as to how one can bury another alive just because he feels she is sick. This is also ironical considering the incestuous relationship between Roderick and Madeline we expected him not only to show love to his sister as a lover, but also as someone passionate. It is expected when a person dies he does not resurrect; however, this is a common event in the story with Madeline resurrecting to meet his brother Roderick. This is an ironical representation of unnatural characters who portray a bizarre of menacing events. Distress and agitation fills the bizarre occurrence of events as Madeline struggles out of the vault full of her, own blood, this is a horrifying scene (Poe 56). Vampirism of the last part of t he story relays many messages to the readers who remain guessing what happened to the last duo of the family. In conclusion, irony becomes a major literary device used in the story dominating almost all the narration. The fall of the house of usher manifests a disappearance of the family, which mainly suffers from a disease, aroused hyper reactivity. Several instances depict irony staring with the intimate relation